Tous Les Jours Store Opening

Tous Les Jours
,
2025
In collaboration with

The opening of Tous les Jours’ first flagship cafe in Malaysia at Sunway Pyramid was kick-started with a ceremony that blended French-inspired charm and engaging interaction. Guests enjoyed a VIP ribbon-cutting, store tours, and the Freshly Baked Kit experience, where they selected pastries, added mascot toppers, and received a live-engraved butter knife. The whimsical TLJ Plushie Oven added a playful touch, bringing mascot plushies to life.

After the ceremony, the same experiences were opened up to the public from the Freshly Baked Kit to gachapon “Shop N’ Win” prizes and roving balloon giveaways — turning the launch into an extended celebration that everyone could be part of.

From aroma to atmosphere, every detail was crafted to make this flagship opening a moment to savour and a milestone for Tous Les Jours in Malaysia.

Brand Strategy
Experiential Conceptualization
Content & Program Curation
Production & Build Fabrication
Creative Design Services