Run Your Way 2025

For New Balance’s Run Your Way 2025 campaign, we transformed the brand’s message into a roving community hub that celebrated individuality in running.

Visitors were invited to test, try, and feel the brand in motion with our NB run shoe trial station and custom treadmill truck  where completing a run or grabbing the moment with the setup unlocked exclusive merch rewards.

The “Snap & Share” zone kept the buzz alive with limited-edition bibs and stickers, while community runs hosted in collaboration with local run clubs  brought the campaign to life at Desa Park City, Stadium Bukit Jalil, and Straits Quay.

This wasn’t just an event it was a space for the community to engage, experiment, be rewarded, and take home their own running story.

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