JD Sports X New Balance

With JD Sports, we welcomed the new four colorways of the New Balance 1000s with a Dock 1000 pop-up.  An industrial-chic installation celebrating the return of the New Balance 1000. Set in a reimagined shipping container at Mid Valley’s West Atrium, the space combining raw textures with industry details to reflect the sneaker’s DNA.

Guests explored product, snapped photos, and took on Unlock the Drop: a vault-style locker challenge where solving puzzles and sneaker trivia unlocked exclusive rewards. Bold, immersive, and built for what’s next.

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