An extensive pop-art takeover, we transformed The Gasket Alley into a world of whimsy and mischief.
The venue was adorned almost billboard-to-floor with graphics from the collaboration. Engagements such as Malaysia's first custom-built CCTV photobooth and branded treats lined the indoor alley to delight visitors before reaching the anchoring product showroom.
Brand Strategy
Experiential Conceptualization
Content & Program Curation
PR & Marketing Management
Production & Build Fabrication
Creative Design Services